CPV subcategory
79342321: Customer-loyalty programme
CPV code 79342321 is "Customer-loyalty programme", a subcategory in the Common Procurement Vocabulary used to classify UK public sector contracts. It, or a more specific code beneath it, was used on 7 UK public contracts since 2023, awarded by 5 buyers, most often Satellite Applications Catapult Ltd and UNIVERSITY OF SUSSEX (THE). The typical contract was worth about £300k.
UK public contracts since 2023
How buyers use 79342321
- Contracts
- 7
- Buyers
- 5
- Typical value
- £300k
- Ending in 18 months
- 4
By year of award: 2023 0 · 2024 6 · 2025 1 · 2026 0. Figures as of 23 September 2026. Typical value is the median of single-supplier contracts with a published value (3).
Buyers using this code most
- Satellite Applications Catapult Ltd2
- UNIVERSITY OF SUSSEX (THE)2
- Crown Commercial Service1
- Freebridge Community Housing Limited1
- NS&I1
Suppliers winning most often
- Sanderson Weatherall LLP1
- Smart Display and Exhibitions Ltd1
- Reward Gateway (UK) LTD1
- People Insight Limited1
- GRANICUS-FIRMSTEP Ltd1
- Figma Inc.1
- Ede & Ravenscroft Limited1
Recent contracts under 79342321
| Contract | Buyer | Value | Awarded |
|---|---|---|---|
| US_25190 - Graduation Robing & Photography | UNIVERSITY OF SUSSEX (THE) | Oct 2025 | |
| GB-Kings Lynn: Customer Engagement Platform | Freebridge Community Housing Limited | £102k | Oct 2024 |
| US_24122 - Staff Surveys The University is looking to procure a supplier who can provide staff surveys on a biennial basis who will need to fully h | UNIVERSITY OF SUSSEX (THE) | Jun 2024 | |
| Provision of Enhanced Employee Benefits | Crown Commercial Service | £800k | May 2024 |
| Collaborative design and whiteboarding tool | NS&I | May 2024 | |
| Marketing Exhibitions and Events Provider | Satellite Applications Catapult Ltd | £300k | Feb 2024 |
| Business Rates Consultancy | Satellite Applications Catapult Ltd | Jan 2024 |
Where it sits
Codes above 79342321
- 79000000Business services: law, marketing, consulting, recruitment, printing and security
- 79300000Market and economic research; polling and statistics
- 79340000Advertising and marketing services
- 79342000Marketing services
- 79342300Customer services
- 79342320Customer-care services
- 79342321Customer-loyalty programme
See the whole market in business and professional services contracts, with buyers, suppliers and contracts ending soon.
More specific
Codes beneath 79342321
None. 79342321 is as specific as the vocabulary goes for customer-loyalty programme.
Questions
About CPV code 79342321
What is CPV code 79342321?
CPV code 79342321 is "Customer-loyalty programme", a subcategory in the Common Procurement Vocabulary used to classify UK public sector contracts. It, or a more specific code beneath it, was used on 7 UK public contracts since 2023, awarded by 5 buyers, most often Satellite Applications Catapult Ltd and UNIVERSITY OF SUSSEX (THE). The typical contract was worth about £300k.
Which codes sit above and below 79342321?
79342321 sits under 79000000 (Business services: law, marketing, consulting, recruitment, printing and security), then 79300000 (Market and economic research; polling and statistics), then 79340000 (Advertising and marketing services), then 79342000 (Marketing services), then 79342300 (Customer services), then 79342320 (Customer-care services). It has no more specific codes beneath it.
Who wins contracts under CPV code 79342321?
The suppliers named most often on UK public contracts under 79342321 since 2023 are Sanderson Weatherall LLP (1), Smart Display and Exhibitions Ltd (1), Reward Gateway (UK) LTD (1). 7 different suppliers have won work under this code.
How do I get alerts for tenders using CPV code 79342321?
Add 79342321 to a Tender Radar profile, with keywords that describe your work. Each weekday morning you get the new UK public sector notices that match, scored for fit. Because codes cover the codes beneath them, adding 79342321 also catches notices classified under its more specific codes.
Get the tenders filed under 79342321
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