Public sector buyer

Public sector contracts from AHDB

AHDB has published 34 contract awards since 2023.

1 of those were awarded in the last twelve months. Across the whole period it has used 32 different suppliers.

Email me AHDB's new tenders8 contracts ending in the next 18 monthsEvery weekday before 9am. 30 days free.
1
Awards, last 12 months
34
Awards since 2021
32
Distinct suppliers
£260k
Median contract value
8
Expiring in 18 months

Most recent award recorded 1 Dec 2025.

Coming up for renewal

8 contracts expiring in the next 18 months

Contract end dates are published in the original award notices. A contract approaching its end date is a re-tender with a date on it, and the point at which a buyer is most open to a conversation.

ContractIncumbentValueExpires
Ref: 2023-655 Supply Statistical advice and analysis to AHDB's Recommended ListThe James Hutton Institute£100k30 Nov 2026
2024-706 Internal Audit ServicesRSM Risk Assurance Services LLP£318k31 Mar 2027
2023-680 Consumer TrackerYouGov£243k29 Jun 2027
2023-638 Media Evaluationtwo ears one mouth ltd£1.2m21 Jul 2027
2023-638 Media Evaluationtwo ears one mouth ltd£1.2m21 Jul 2027
2024-741 Monitoring of Contaminants in UK cerealsFera Science Ltd£522k31 Jul 2027
2024-715 Soil sampling & analysis for the Environmental Baselining PilotAgricarbon UK Ltd£2.0m31 Dec 2027
2023-651 Pork Cost of ProductionAgroVision£288k29 Feb 2028

Overview

Its most active procurement category is business and professional services.

two ears one mouth ltd appears most frequently, holding 2 awards.

Published contract values total £18.2m, with a median of £260k. Framework ceilings are counted once rather than once per supplier.

8 contracts held with this organisation are due to expire within the next eighteen months.

Awards per quarter

Q3 242Q4 243Q1 253Q2 254Q3 251Q4 251

Recent activity

Latest contract awards

ContractSupplierValueAwarded
2025-760 Strategic PR partner services requirement for AHDBFight or Flight Limited£400k1 Dec 2025
2024-741 Monitoring of Contaminants in UK cerealsFera Science Ltd£522k24 Jul 2025
2024-736 Satisfaction surveys of AHDB customers and stakeholdersQA Research Ltd£240k24 Jun 2025
2024 -727 Behavioural Change Assessment for the Environment Baselining PilotHarper Adams University£100k15 May 2025
2024-732 Social Media services USA, Canada & Mexico covering (beef, lamb & pork)Llibertat£368k11 Apr 2025
2024-706 Internal Audit ServicesRSM Risk Assurance Services LLP£318k1 Apr 2025
2024-721 German Representative for beef and lamb trade developmentAllPro Management Company s. r. o.£435k21 Mar 2025
2024-713 PR and Event agency in the food sector (Paris region)AUGUSTE & LOUISE£177k18 Feb 2025
2024-729 AHDB France requirements for graphic design and communicationsAGENCE IF£350k17 Feb 2025
2024-715 Soil sampling & analysis for the Environmental Baselining PilotAgricarbon UK Ltd£2.0m15 Nov 2024
2024-708 Consumer Media Measure ModellingNielsenIQ£115k23 Oct 2024
2023-683 Interpreting LIDAR Scanning Data to assess Biomass & Carbon stocks.Trinity Agtech£64k6 Oct 2024
Ref: 2023-655 Supply Statistical advice and analysis to AHDB's Recommended ListThe James Hutton Institute£100k15 Sept 2024
2023-686 LIDAR Digital Topographic Scanning of Farms in GBBluesky International Limited£460k5 Sept 2024
2024-709 Consumer SegmentationNielsenIQ£260k1 Aug 2024
Vote Election ManagementUK Engage£50k16 Jul 2024
2023-685 Venue Finding ServicesarrangeMY£0.0116 Jul 2024
2023-638 Media Evaluationtwo ears one mouth ltd£1.2m26 Jun 2024
2023-638 Media Evaluationtwo ears one mouth ltd£1.2m26 Jun 2024
2023-671 AHDB In-Market representative for the GCC (covering Dairy products)Crown HouZe Events Co LLC£390k26 Jun 2024

Who they buy from

Most frequent suppliers

  1. 01two ears one mouth ltd2 awards
  2. 02Llibertat2 awards
  3. 03NielsenIQ2 awards
  4. 04Lux Illuminating Brands Ltd1 award
  5. 05Agricarbon UK Ltd1 award
  6. 06SOPEXA JAPON K.K.1 award
  7. 07Fera Science Limited1 award
  8. 08RSK ADAS Limited1 award
  9. 09The Andersons Centre1 award
  10. 10Bluesky International Limited1 award

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Common questions

AHDB, in short

Who does AHDB award contracts to?

Across 34 contracts recorded since 2021, AHDB has used 32 different suppliers. The most frequent are two ears one mouth ltd (2 contracts), Llibertat (2 contracts), NielsenIQ (2 contracts).

What does AHDB buy?

Its most active procurement categories are business and professional services, grounds and horticultural services, it services. Categories are derived from the CPV codes published on each award notice.

When do AHDB contracts come up for renewal?

8 contracts awarded by AHDB have an end date within the next 18 months, the earliest on 30 Nov 2026. End dates come from the original award notices, so they are visible well before any re-tender is advertised.

How much does AHDB spend on contracts?

Published values total £18.2m across the 34 contracts that state one, with a median of £260k. These are the values published on award notices, which for frameworks are ceilings rather than money actually spent.

How can I be alerted to new AHDB tenders?

Tender Radar monitors Find a Tender, Contracts Finder, Public Contracts Scotland and Sell2Wales each weekday morning and can score every new AHDB notice against your organisation's profile, delivering the relevant ones before 9am alongside their contracts approaching renewal.

Contract data on this page is sourced from Find a Tender and Contracts Finder and published under the Open Government Licence v3.0. Contains public sector information licensed under that licence. Figures cover contract award notices published from January 2021 onward, with comprehensive coverage from 2023. Earlier contracts, and any award not published to Find a Tender or Contracts Finder, will not appear. Figures may lag the source portals.