CPV class
79310000: Market research services
CPV code 79310000 is "Market research services", a class in the Common Procurement Vocabulary used to classify UK public sector contracts. It, or a more specific code beneath it, was used on 1,340 UK public contracts since 2023, awarded by 385 buyers, most often Ofcom and Crown Commercial Service. The typical contract was worth about £70k.
UK public contracts since 2023
How buyers use 79310000
- Contracts
- 1,340
- Buyers
- 385
- Typical value
- £70k
- Ending in 18 months
- 224
By year of award: 2023 374 · 2024 513 · 2025 288 · 2026 165. Figures as of 23 September 2026. Typical value is the median of single-supplier contracts with a published value (1,242).
Buyers using this code most
Suppliers winning most often
Recent contracts under 79310000
| Contract | Buyer | Value | Awarded |
|---|---|---|---|
| Staff Survey 26-29 | University Hospitals of Leicester NHS Trust | £40k | Sept 2026 |
| IWM/2627/APE/3510: Post-1945 Conflict Formative Audience Insight at IWM - AWARD NOTICE | Imperial War Museums | £16k | Sept 2026 |
| Process Evaluation of BFI FAN and Network Programmes Services | British Film Institute | £46k | Sept 2026 |
| ID 6207077 - DFE - The Consumer Council - Market Research | Consumer Council for Northern Ireland | £2.0m | Sept 2026 |
| Global Media & Marketing Services Ecosystem (Media, Performance & Creative Services) | British Council | Sept 2026 | |
| Water Cycle Study | Maidstone Borough Council | Framework | Sept 2026 |
| Provision of External Impact Evaluation Services | HIGH VALUE MANUFACTURING CATAPULT | £310k | Sept 2026 |
| ID 6317199 - DfE - Consumer Council NI Household Expenditure Tracker Data 2026 - 2028 | Consumer Council for Northern Ireland | £124k | Sept 2026 |
Where it sits
Codes above 79310000
- 79000000Business services: law, marketing, consulting, recruitment, printing and security
- 79300000Market and economic research; polling and statistics
- 79310000Market research services
See the whole market in business and professional services contracts, with buyers, suppliers and contracts ending soon.
More specific
Codes beneath 79310000
Questions
About CPV code 79310000
What is CPV code 79310000?
CPV code 79310000 is "Market research services", a class in the Common Procurement Vocabulary used to classify UK public sector contracts. It, or a more specific code beneath it, was used on 1,340 UK public contracts since 2023, awarded by 385 buyers, most often Ofcom and Crown Commercial Service. The typical contract was worth about £70k.
Which codes sit above and below 79310000?
79310000 sits under 79000000 (Business services: law, marketing, consulting, recruitment, printing and security), then 79300000 (Market and economic research; polling and statistics). It has 5 more specific codes beneath it, the most used being 79311000 (Survey services).
Who wins contracts under CPV code 79310000?
The suppliers named most often on UK public contracts under 79310000 since 2023 are IPSOS (MARKET RESEARCH) Ltd (24), YouGov PLC (22), IFF Research Limited (21). 983 different suppliers have won work under this code.
How do I get alerts for tenders using CPV code 79310000?
Add 79310000 to a Tender Radar profile, with keywords that describe your work. Each weekday morning you get the new UK public sector notices that match, scored for fit. Because codes cover the codes beneath them, adding 79310000 also catches notices classified under its more specific codes.
Get the tenders filed under 79310000
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