CPV category
48481000: Sales or marketing software package
3 UK public contracts under 48481000 end in the next 18 months. Get the new tenders filed under it every weekday morning.
- 47
- Contracts since 2023
- 35
- Buyers
- 3
- Ending in 18 months
Hatched quarters fall only partly inside the next 18 months. Busiest whole quarter: Q1 2028.
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3 contracts under 48481000 ending in the next 18 months
The 3 ending soonest, with the supplier that holds each now. End dates come from the original award notices, so each one is a re-tender with a date on it.
| Contract | Buyer | Held by | Ends |
|---|---|---|---|
| Social Media Aggregator | ORDNANCE SURVEY LIMITED | Hootsuite Inc. | Sept 2027in 10 months |
| Social Media Management Platform - 2026-28 | Nuclear Decommissioning Authority | Hootsuite Media UK Limited | Mar 2028in 1 year 5 months |
| Social Media Listening and Monitoring Platform 2026-2028 | Nuclear Decommissioning Authority | Talkwalker S.à r.l. | Mar 2028in 1 year 5 months |
What 48481000 covers
CPV code 48481000 is "Sales or marketing software package", a category in the Common Procurement Vocabulary used to classify UK public sector contracts. It, or a more specific code beneath it, was used on 47 UK public contracts since 2023, awarded by 35 buyers, most often NS&I and Department of Health and Social Care. The typical contract was worth about £73k.
One of the 9,454 official CPV codes. Not sure it is the right one? Describe your work and the finder suggests the codes that match.
UK public contracts since 2023
How buyers use 48481000
- Contracts
- 47
- Buyers
- 35
- Typical value
- £73k
- Ending in 18 months
- 3
By year of award: 2023 10 · 2024 13 · 2025 10 · 2026 14. Figures as of 6 November 2026. Typical value is the median of single-supplier contracts with a published value (31).
Buyers using this code most
Suppliers winning most often
- Forfront Limited3
- Hootsuite INC3
- Braze Inc2
- Eficode UK Limited2
- Frontify AG2
- Expian Ltd1
- Salesforce UK Limited1
- Academia LTD1
Recent contracts under 48481000
| Contract | Buyer | Value | Awarded |
|---|---|---|---|
| Social Media Aggregator | ORDNANCE SURVEY LIMITED | £37k | Sept 20262 months ago |
| Basware Digital Marketplace & e-Invoicing | Home Office | £893k | Jun 20265 months ago |
| PROVISION OF A MARKETING PLATFORM | CELL THERAPY CATAPULT LIMITED | May 20266 months ago | |
| Social Media Monitoring and Listening Tool | West Yorkshire Combined Authority | £100k | Apr 20266 months ago |
| Interactive IT | Thrive | Apr 20267 months ago | |
| Social Media Listening and Monitoring Platform 2026-2028 | Nuclear Decommissioning Authority | £37k | Apr 20267 months ago |
| Social Media Management Platform - 2026-28 | Nuclear Decommissioning Authority | £56k | Mar 20267 months ago |
| CRM & Marketing Cloud Renewal | University of Portsmouth Higher Education Corporation | £1.4m | Mar 20267 months ago |
Get the new tenders filed under 48481000Every weekday before 9am, 30 days free
Where it sits
Codes above 48481000
- 48000000Software package and information systems
- 48400000Business transaction and personal business software package
- 48480000Sales, marketing and business intelligence software package
- 48481000Sales or marketing software package
See the whole market in software and information systems contracts, with buyers, suppliers and contracts ending soon.
More specific
Codes beneath 48481000
None. 48481000 is as specific as the vocabulary goes for sales or marketing software package.
Questions
About CPV code 48481000
What is CPV code 48481000?
CPV code 48481000 is "Sales or marketing software package", a category in the Common Procurement Vocabulary used to classify UK public sector contracts. It, or a more specific code beneath it, was used on 47 UK public contracts since 2023, awarded by 35 buyers, most often NS&I and Department of Health and Social Care. The typical contract was worth about £73k.
Which codes sit above and below 48481000?
48481000 sits under 48000000 (Software package and information systems), then 48400000 (Business transaction and personal business software package), then 48480000 (Sales, marketing and business intelligence software package). It has no more specific codes beneath it.
Who wins contracts under CPV code 48481000?
The suppliers named most often on UK public contracts under 48481000 since 2023 are Forfront Limited (3), Hootsuite INC (3), Braze Inc (2). 40 different suppliers have won work under this code.
How do I get alerts for tenders using CPV code 48481000?
Add 48481000 to a Tender Radar profile, with keywords that describe your work. Each weekday morning you get the new UK public sector notices that match, scored for fit. Because codes cover the codes beneath them, adding 48481000 also catches notices classified under its more specific codes.
How to cite this data
Tender Radar (2026) CPV code 48481000: Sales or marketing software package [Dataset]. Professor AI. Available at: https://tender-radar.co.uk/cpv-codes/48481000-sales-or-marketing-software-package (Accessed: 6 November 2026).
Relative dates (such as “in 6 days”) count from 6 November 2026, when this page was built.
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