CPV subcategory
72212480: Sales, marketing and business intelligence software development services
CPV code 72212480 is "Sales, marketing and business intelligence software development services", a subcategory in the Common Procurement Vocabulary used to classify UK public sector contracts. It, or a more specific code beneath it, was used on 49 UK public contracts since 2023, awarded by 27 buyers, most often NS&I and Attain. The typical contract was worth about £95k.
UK public contracts since 2023
How buyers use 72212480
- Contracts
- 49
- Buyers
- 27
- Typical value
- £95k
- Ending in 18 months
- 14
By year of award: 2023 13 · 2024 15 · 2025 14 · 2026 7. Figures as of 23 September 2026. Typical value is the median of single-supplier contracts with a published value (35).
Buyers using this code most
Suppliers winning most often
- CapGemini UK PLC6
- IBM United Kingdom LTD5
- SoftCat PLC3
- Arcus Global Limited1
- ReallityHouse Limited1
- Sopra Steria Limited1
- Drummond Central Limited1
- IndustryMasters Limited1
Recent contracts under 72212480
| Contract | Buyer | Value | Awarded |
|---|---|---|---|
| IT Health Checks | NS&I | £63k | Aug 2026 |
| Gazetteer, Planning/Building Control and Licensing Back Office Applications | Westminster City Council | £480k | Jun 2026 |
| Interactive IT | Thrive | Apr 2026 | |
| CBC-1866-LV-RM Social Media Management - AWARD | Central Bedfordshire Council | £36k | Mar 2026 |
| Third Party Risk Management platform | NS&I | £14k | Mar 2026 |
| Tender for the Provision of Search Engine Optimisation Support | LTE Group | £540k | Feb 2026 |
| Microsoft Co-Pilot AI services. | NS&I | £68k | Jan 2026 |
| Power BI Development Services Phase 2 | Citizen Housing Group Limited | £295k | Nov 2025 |
Where it sits
Codes above 72212480
- 72000000IT services: consulting, software development, Internet and support
- 72200000Software programming and consultancy services
- 72210000Programming services of packaged software products
- 72212000Programming services of application software
- 72212400Business transaction and personal business software development services
- 72212480Sales, marketing and business intelligence software development services
See the whole market in it services contracts, with buyers, suppliers and contracts ending soon.
More specific
Codes beneath 72212480
Questions
About CPV code 72212480
What is CPV code 72212480?
CPV code 72212480 is "Sales, marketing and business intelligence software development services", a subcategory in the Common Procurement Vocabulary used to classify UK public sector contracts. It, or a more specific code beneath it, was used on 49 UK public contracts since 2023, awarded by 27 buyers, most often NS&I and Attain. The typical contract was worth about £95k.
Which codes sit above and below 72212480?
72212480 sits under 72000000 (IT services: consulting, software development, Internet and support), then 72200000 (Software programming and consultancy services), then 72210000 (Programming services of packaged software products), then 72212000 (Programming services of application software), then 72212400 (Business transaction and personal business software development services). It has 2 more specific codes beneath it, the most used being 72212482 (Business intelligence software development services).
Who wins contracts under CPV code 72212480?
The suppliers named most often on UK public contracts under 72212480 since 2023 are CapGemini UK PLC (6), IBM United Kingdom LTD (5), SoftCat PLC (3). 38 different suppliers have won work under this code.
How do I get alerts for tenders using CPV code 72212480?
Add 72212480 to a Tender Radar profile, with keywords that describe your work. Each weekday morning you get the new UK public sector notices that match, scored for fit. Because codes cover the codes beneath them, adding 72212480 also catches notices classified under its more specific codes.
Get the tenders filed under 72212480
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